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developed a branded content program featuring custom videos and editorial to support Dewar’s 15 year Limited Edition Scotch.

The program organically integrated key brand messaging and product placement.

The program drove social conversation around the film, which was amplified via high-impact media and takeovers. Irish Whiskey’s 50 State Irish Pub Tour in March of 2015, Playboy developed an exciting consumer promotion that encouraged fans to share their Tribe of True Characters Instagram photos for a chance to win a trip to the Playboy Mansion.

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The program was amplified via custom content, a custom video series, co-branded promotions, and multi-channel social amplification.

To support the theatrical release of Unfinished Business, developed “Real Translator’s Guide: Playmate Edition” custom marketing program, a socially-driven program that tapped into Playmates to highlight the international themes of the film.

Content included ways to enjoy scotch, how to make a classic Rob Roy cocktail and a holiday gift guide.

Playboy teamed up with Dodge for a 360-degree program designed to drive maximum awareness for the brand’s car models through presence at Playboy’s high-profile Super Bowl Party, complemented by a high-impact print execution and digital campaign.Nous recommandons que tous nos utilisateurs optent pour la version Flash du chat (actuellement utilisée).Seuls les membres premium peuvent voir les webcams des autres membres.The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.In partnership with The Weinstein Company, Playboy collaborated with Quentin Tarantino to develop a limited edition Playboy t-shirt inspired by The Hateful Eight, which was given away to fans.Pour utiliser l’intégralité des fonctionnalités, vous devez autoriser l’affichage du contenu Flash sur votre navigateur.Veuillez appuyer sur l’interrupteur à bascule pour activer Flash sur votre navigateur.In this era of countless brands, this time of infinite messages, a man can get lost ... Playboy tells stories men want to live by, stories they want to be part of, stories they want to tell their friends. Playboy Studios is an in-house creative agency made up of best-in-class creatives, storytellers, analysts, influencers, party throwers, rabble rousers and provocateurs. And more than ever, they need a trusted voice to tell those stories.La version Flash comprend toutes les fonctionnalités et est optimisée.Nous recommandons que tous nos utilisateurs optent pour la version Flash du chat.

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