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Similarly, female-friendly dating app Bumble announced plans to launch Bumble Bizz, a separate section of the app where women can make professional connections (like the Bumble dating app, the woman must reach out first). On the surface, these brand extensions might seem to violate the rules around mixing business and pleasure.
Still, online dating apps and websites use complex algorithms for matching people and assessing compatibility, so professional networking and job hunting are logical uses of that technology.
Talk to local tech experts or business professors about whether this approach is likely to work, whether they foresee other dating sites following suit and why.
Many readers may not realize that Match Group now includes Ok Cupid, Tinder and in its portfolio.
If you’re able to get sales numbers or other metrics, so much the better.
Be aware that businesses in this space may be skittish about sharing client details, but if you can get one to open up, it could help put a human face on your coverage.
Find out how long these businesses or promotions have been around and whether they’re driving sales.
Profiling one or more of these businesses could put a quirky local spin on online dating.